I'm traveling, just landed in Milwaukee. There was a Starbucks, and since I woke up at 4:10 am to get here, I wheeled in for a small back jolt wakefulness before heading to my parade of meetings.
Noshy, I really really wanted a muffin or something (my mouth wanted it, mainly). But there below the muffin label was the calorie count (480 calories!!). That's basically a 2-hours-on-the-treadmill flavored snack!
With that little bit of shock and awe-ful information, I opted for a banana.
Bottom line: If we give people solid, simple health information, they can be empowered to make better informed choices. Net calorie savings, about 400 calories!